Bio videos: Good marketing?

As technology has progress...so has the way photographers market themselves. In the early years it was about cold calling, sending postcards/books and physically knocking on an editors door. These methods are still done today...but with the widespread use of email and web 2.0. Photographers are only limited by their time and their budget the ways that they can promote themselves. Website, emailers, blogging, twitting, social networking, professional networking...the list goes on and on.

I chose three photographers to speak about for this blog. A high-end wedding photographer, starting off fashion photographer, and a commercial photographer.

Jasmine Star has burst on the wedding photography scene a fews years back and has hit the ground running. Named as one of them most influential photographers of the decade by PDN magazine. As soon as you hit her website...you are greeted by her bio-video talking about how she works, what she loves about photography and showing her at work. Below is a similar video that you will find on her site..following the same production value.

Jasmine Star 2010 from Anton Lorimer on Vimeo.

Last is Jaicee Calubaquib, a virginia based fashion photographer..who uses behind the scenes videos with background music to show off how he works on set.

Chase Jarvis(www.chasejarvis.com) has become a photographer that is at the four front of web 2.0. Being one of the first photographers to use blogging as away to push his brand and the world of photography to the masses. He regular has live streaming workshops, interviews with other photographers and behind the scenes footage of his photo shoots. He used interviews, candid footage, on-set footage and still photos to create his bio video.

But what says that a photographer is ready to make the jump from a simple paragraph to creating a bio video that could range from a friend taking footage on his iphone to a multi-camera production...almost a mini commercial in its own right. Does it also matter what type of photographer you are?

For instance I am a polirazzi(http://kcconnor.blogspot.com/2010/07/polirazzi.html) photojournalist which would require the crew to follow me to capitol hill, red carpet premieres and even the white house. Requiring credentialing and approval before hand before production would start on a bio video. Would it be something that my clients would be interested in seeing? Could it come off as being cocky?

If a photographer decides to move forward with a bio video...what is the best format?